In 1996,Beth Weise Moeller, Ph.D., founded Interactive Media Consulting, LLC (IMC) as a website development company. Over the past twenty-five years, IMC has grown and evolved into a full-service digital marketing agency keeping pace with the ever-changing online world.
When Moeller established her woman-owned business, the digital profession was in its infancy, and tech-savvy women were a rarity. At the time, there were less than 260,000 registered websites around the world. Today, twenty-five years later, there are over 1.6 BILLION websites registered internationally. Yet even as computers, the internet, and digital and social media have changed and grown at an astounding rate, women remain significantly underrepresented in the information and technology sector, accounting for approximately 25% of industry professionals.
While women continue to be challenged, breaking into, and rising in the ranks of tech-centric businesses, IMC has prevailed and moved forward in an increasingly competitive landscape. A strong and steady presence in the regional digital marketing arena, IMC has garnered a large and loyal client base while consistently donating valuable professional services.
Every year since its founding, IMC has given back to the community, supporting dozens of nonprofits and local organizations with digital marketing assistance. Over the years, IMC has worked with many youth or arts organizations, providing ongoing support to ensure continued growth and success.
A passionate advocate for the arts and entrepreneurship, Moeller has long been committed to promoting artists and counseling small businesses. In 2015 Moeller introduced Arts Spark, a division of IMC established to “Help Artists With The Business of Being An Artist.” Arts Spark provides affordable business and marketing services tailored specifically to artists and offers an arts focused community forum. www.artspark.com.
In 2019, Moeller launched The Innovation Center at Saratoga, Inc., a nonprofit collaborative makerspace where artists, entrepreneurs, and community members join together to LEARN, CREATE, and INNOVATE. Momentum for The Innovation Center is resuming after the pandemic. The Innovation Center promises to offer unique opportunities for business, arts, education, and community initiatives. Moeller’s vision includes programs where students can explore STEM in a hands-on environment. www.innovationcentersaratoga.org
Promoting technology in education at all levels, Beth has been an active and award-winning alum for Clarkson University and an enthusiastic advocate for the future of women in technology. Among her many professional accomplishments, Moeller is a Senior Member of the IEEE, the world’s largest technical professional organization for the advancement of technology. Beth’s achievements were recognized by the regional business community when she was named as a 40 under Forty by the Albany Business Review.
Twenty-five years of business success in a male-dominated industry, decades of community involvement, and the excitement of promoting the vast potential of The Innovation Center at Saratoga have given Beth Moeller sterling reasons to celebrate the month of April 2021!
As part of IMC’s year-long silver anniversary celebration, IMC will be randomly donating gifts and services to deserving Saratoga based nonprofits. For updates, follow IMC on Facebook, Instagram and Twitter. Instagram: Interactive Media Consulting- @imcsaratoga Facebook: Interactive Media Consulting, LLC- @IMCSaratoga Twitter: Twitter@imcsaratoga
IMC is a full-service website and digital marketing firm located in Saratoga Springs, NY. Services include website design and programming (including eCommerce database and custom software integrations), branding, content creation, print collateral materials, and hosting. www.imediaconsult.com